Deconstructing The Bloomberg Campaign
by John C. Dvorak
The Media Loves the Bloomberg Gravy Train AND its Real Message
Where does the race for the Democrat nominee stand? What are we left with? Bernie Sanders and Mayor Pete with Bloomberg trying to buy a seat at the table.
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The media in general and its journalist minions are staying back from any sort of realistic critique of Bloomberg until he stops spending money. At this point, in many markets, he is paying the salaries with his advertising spending. Woe be unto any brave soul who actually criticizes Mike.
Bloomberg would be the ideal candidate going up against Trump because he would spend like crazy in the media thus increasing profitability. His extravagant spending would send most of the rank-and-file donations into the DNC coffers for much-needed replenishment. It’s a win-win.
Smart money knows Trump will get re-elected unless the economy suddenly collapses, and, perhaps, even if it collapses. So the idea would be to take the Bloomberg money for as long as you can.
The money dries up, of course, if Blomberg cannot capture the nomination. You have to wonder if he can win any primaries. He’s a snooty elite that does not seem generally likeable. He has a weird accent and speaking style that seems to borrow from the Connecticut country club set with a touch of Lyndon LaRouch mixed in. He does not seem to have a sense of humor.
Another benefit, especially to the media, of a Bloomberg candidacy is to reestablish the idea that the more you spend, the most likely you are to win. This axiom was ruined by Trump when Hillary outspent him and lost. This cannot continue. It hurts the bottom line and destabilizes the notion that advertising works!
The Trump phenomenon was explained away by news organizations that Trump technically got free advertising by all the coverage (mostly negative) given him by the media. Estimates of a billion dollars or more in free publicity abound. This explains the spending anomaly.
The media goes further in bitching and moaning about the Koch Brothers and Citizens United meddling in politics by throwing money at campaigns. These complaints have faded because of Trump. The Koch Brothers hated him and contributed nothing and anything having to do with Citizens United was sidelined in the discussion. The media needs to get back to these complaints which are intended not to do anything about either “problem,” but to further convince us that advertising works.
The objectivity of the media is inherently twisted by this need to amp up ad spending. Trump is a serious hindrance to this gravy train. Getting him out of office was priority number one from day one to get the money flow back to normal.
So now Bloomberg, a faux-Democrat, looks like a savior. If they polish him up, he might work out as the nominee without debating on any of the earlier ballyhooed National Debates.
So there are probably many reasons Bloomberg would be the ideal candidate. But will advertising alone put him over the top? Super Tuesday on March 3 will make it clear who is going to win.
Until then, do not expect any deep dive on Bloomberg by any major media outlet. It would cost too much in lost revenue.
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