It appears that one thing for sure you can find on the Internet, is fast! Fast meaning how long it takes for you to find what you are looking for. Compared to getting in your car or other means of transportation and going to the library where you would read about it in books. So the Internet 'highway' means a lot of things to a lot of people and businesses. This is why a reputation can become a great asset to your end product but what can hurt you is only by how large of a microscope you should be judged from, when creating any new website, personal or for business.